The cinema poster is dead. Long live the cinema poster. Something like that. Heck, I just googled that and don’t really understand what it means. Kind of like what the people who created the latest promotional material for Mission Impossible 5: Something Something Protocol? did. These fancy set photo’s with the films title and GO ROGUE on them look about as exciting as John Woo’s installment in the Mission: Impossible franchise was.
Sure, it’s hard to follow a poster of Tom Cruise hanging on the side of a plane, but it’d be nice if they at least tried. For a film series which has been sold on Cruise’s ever escalating insane stunts, they’d be stupid to not use a shot from one of the bigger stunts in the film.
These new posters show off the fact that series favourite Ving Rhames returns as Luther here alongside some man who wears glasses and points guns, a woman who can sit on a motorbike, Alec Baldwin looking confused, Jeremy Renner reading about his fumbling remarks in a newspaper and finally Simon Pegg writing his script for Star Trek 3 (that’s multitasking right there). These join the other poster of Tom Cruise in smoke. I’m not sure if his insurance covers that.
So, make sure to check out Go Rogue when it hits cinemas on July 31 this year.