Lion is a stunning, powerful film about the true story of Saroo Brierly who after a series of events was separated from his family. Dev Patel delivers a career best performance that is equally matched by new comer Sunny Pawar as the young Saroo. Both Bernadette and I thoroughly loved the film and can’t recommend it more.
With that in mind, it’s great to hear that the producers of the film have launched a social impact campaign on the website www.LionMovie.com to help serve the 80,000 kids who go missing in India every year. Most importantly, the producers will match the first $US50,000 in donations, with star Nicole Kidman having donated the first $10,000. Have a read of the press release below:
LION PRODUCERS AND DISTRIBUTORS COMMIT TO MATCH FIRST $50,000 IN CONTRIBUTIONS TO #LIONHEART SOCIAL IMPACT CAMPAIGN
Nicole Kidman Kicks Off Matching Program with a personal Donation of $10,000 To Help Serve Over 80,000 Missing Children in India Each Year
New York, NY (December 22, 2016) – As LION continues its theatrical run in the coming weeks, See-Saw Films has brought together distributors from around the world to match the first USD $50,000 worth of contributions to the#LionHeart social impact campaign. The previously announced campaign, in partnership with The Charity Network, aims to raise awareness and funds for non-profit organizations in India helping children, like the film’s Saroo, living in poverty away from their families. These organizations include Magic Bus, which educates at-risk children on best practices for the prevention of poverty and aids them in moving out of it; and Railway Children, which fights for vulnerable children who live alone at risk, suffering abuse and exploitation on the streets of India.
See-Saw Films’ LION (distributed by the Weinstein Company in the US), tells the true story of five-year-old Saroo Brierley, who gets lost on a train which takes him thousands of miles across India, away from his home and family. Saroo’s story is not unique – there are over 11 million children living on the streets of India, with more than 80,000 going missing each year. The #LionHeart campaign is an opportunity to raise awareness about these problems and to inspire action on a global scale.